• 45 Years of Empowering Healthier Lives

    NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while we have grown considerably over the past four decades, one thing has never changed at€“ our commitment to providing products and services that empower people to lead healthier lives.

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  • NOW Sports, Nutritional Support

    Whether you excercise occationally to stay fit, or train every day to complete at an elite level, one thing remains the same. You want products that legitimately improve performance and help you achieve the results you work so hard for. Our products are formulated to do just that. With NOW Sports you get simple and effective products, single-nutritient formulas with forms and potencies that are based on the latest advances in nutritional science.

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  • NOW Pets, Healthy Supplements

    NOW Pets line of quality pet supplements was created to support all aspects of your pet's health and well-being. Developed under the guidance of Dr. B. Royal, DVM, CVA, a renowned Midwestern veterinarian and pioneering expert in holistic animal care, NOW Pets offers products specifically tailored to address today's most common pet health concerns with the same attention to quality and detail we put into our supplements intended for humans.

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  • NOW Real Food, Feed For Health

    What's one of the main ingredients for building a full, vibrant life? A good supply of healthy foods. When you invest in wholesome foods, you get boundless energy and strength in return. Not to mention freedom from health-related worries. But finding a good supply of affordable, tasty, healthy food can be a challenge. Our commitment to flavor and quality, without ignoring your budget, makes healthy living easier.

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  • NOW Solutions, Personal Care

    The skin is the largest organ in our bodies and it requires special care to maintain its health and attractiveness. Whether you are dealing with the inevitable signs of aging, damage from everyday living, or problem skin in need of nourishment, NOW Solutions has something for you. Our science-based formulas provide effective potencies of active ingredients including several clinically-tested and trademarked ingredients with proven efficacy.

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  • ΝΑΤURA VITA, Dietary Supplements

    NATURA VITA™ Collagen w/ Hyaluronic Acid is a natural source of absorbable collagen protein able to provide all the essential nutrients the human body needs for healthy hair, skin, nails and joints. This product is based on collagen and its particular composition makes the protein bioavailable, ready to contribute to the body's forming new tissue. Collagen w/ Hyaluronic Acid was developed as an active dietary supplement for greater absorption and better results.

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  • ΝΑΤURA VITA, Dietary Supplements

    The product portfolio of effervescent products are covering a wide range of needs regarding food supplements from a single vitamin C to an advanced bone or hydration formula. 'Value for money' products, with an 'easy to take' attitude regarding mobility and delicious flavors. In the ingredients of NATURA VITA™ products, we have avoided using sweeteners with bad publicity as aspartame or acesulfame. All the products are sugar free and gluten free!

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  • LIFEPLAN, Dietary Supplements

    The Lifeplan dietary supplements are manufactured under the most strict control regulations in order to ensure product quality and safety for consumers'€™ use. The products'€™ ingredients are always selected based on their high bioavailability owing to which they have an effective impact on the human body. The overall Lifeplan product range meets any given requirement so as to satisfy even the most demanding consumer.

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Our Quality Focus


Freshness, Guaranteed

We understand what freshness means for natural products. Fresh ingredients retain more of their essential nutrients and beneficial constituents. Over time, this makes it possible for health enthusiasts to get the most out of their products. Our freshness guarantee is simple-to provide you with products that are as fresh as the day we manufactured them.



High quality raw materials

When choosing the ingredients used to manufacture our award-winning products, we evaluate each vendor’s history, track record, quality assurance initiatives, references, technology and much more. Ingredients are subject to pre-acceptance testing to validate purity, identity, potency and other specifications.



Truth in labeling

Our philosophy on labels is simple – if a health enthusiast is reading it on the outside, they should feel assured that it’s on the inside, too. Our labels have been specifically designed to provide all the information your customers need in order to make a correct, informed

Our Quality Philosophy

  • Testimonial 1

     Quality means doing it right when no one else is looking

    Henry Ford

  • Testimonial 2

    Fact is the air of science. Without it we can never fly…

    Linus Pauling

  • Testimonial 3

    All labor uplifts humanity has dignity and importance, and should be undertaken with painstaking excellence.

    Martin Luther King, Jr.

  • Aim above morality. Be not simply good, be good for something.

    Henry david Thoreau

  • All labor uplifts humanity has dignity and importance, and should be undertaken with painstaking excellence.

    William Cowper

Clarify & Illuminate Skin Care Products

NOW Solutions’ Clarify & Illuminate Age Transformation Moisturizer, Toner, and Cleanser were created to provide a comprehensive skin care system that helps to transform and reduce the most visible signs of aging, such as sagging skin and wrinkles. All three Clarify & Illuminate formulas contain the clinically-tested and trademarked ingredient Mitostime™, a concentrated brown algae (Laminaria digitata) extract that has been shown in studies to stimulate the production of collagen by aging fibroblasts. Fibroblasts are cells that help to maintain the structural integrity of connective tissues, including skin.

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Our Partners

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Recommended Products

Latest News

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Contact Information

Department in Athens

Department in Ioannina

Now Foods Virtual Tour

1) 223, Syggrou ave, 171 21 GR
1) +30 210 802 7880
2) +30 26510 31077
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