• 45 Years of Empowering Healthier Lives

    NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while we have grown considerably over the past four decades, one thing has never changed – our commitment to providing products and services that empower people to lead healthier lives.

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  • NOW® Real Food

    A diet rich in nutritious, wholesome, real food is what healthy living is all about. NOW, offers a complete line of natural foods, snacks, baking essentials, sweeteners, herbal teas and gluten-free items exclusively for health and natural food stores. All of the foods are free of any artificial colors, flavors or additives.
    NOW Real Food aims to have some of the best quality standards in the industry.

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  • NOW® Solutions, Personal Care

    The skin is the largest organ in our bodies and it requires special care to maintain its health and attractiveness. Whether you are dealing with the inevitable signs of aging, damage from everyday living, or problem skin in need of nourishment, NOW Solutions has something for you. Our science-based formulas provide effective potencies of active ingredients including several clinically-tested and trademarked ingredients with proven efficacy.

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  • NOW® Sports, Nutritional Support

    Whether you excercise occationally to stay fit, or train for hours every day to complete at an elite level, one thing remains the same. You want products that legitimately improve performance and help you achieve the results you work so hard for. Many of our products are simple, effective, single-nutrient formulas with forms and potencies that are based on the latest advances in nutritional science.

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  • PJUR® Elements of Love

    PJUR provides various lubricants and massage preparations, sprays and other products to spice up your love making and to improve the overall quality of your life. Quality is in fact writ large in every step of our approach, from the selection of ingredients, to production and service, making pjur synonymous with reliability and safety and the unrivalled quality appreciated everywhere in the world.

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  • Raspberry Ketones / Green Coffee Bean™

    The Dynamic Health is now in Greece with two flagship products, No1 in sales in America, which will be integrally in the fight against excess weight, maintain ideal weight, and proper metabolic function. Each of these health promoting ingredients has been traditionally used for
weight management and to contribute to overall well being. Traditionally used to 
boost metabolism and for its beneficial properties.

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  • Super Ω™ Fatty Acids Ethyl Esters ω-3

    SUPER Ω belongs to a group of fat lowering medicines that are used to reduce the amount of a type of fat in the blood of those people with too much triglycerides and who are judged to be at special risk of heart disease and/or pancreatitis. This product is a rich source of natural fish oil, highly concentrated in the two most important ingredients - EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid).

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  • RejuviCare™ Collagen Beauty Formula

    Kardashian RejuviCare Collagen Beauty Formula Grape is a high potency liquid formula with vitamins B6, C, D and amino acids is the ideal daily tonic for healthy hair, skin and nails. Collagen and biotin play a vital role in healthy hair, skin and nails and is often missing in the adult diet. Kardashian RejuviCare Collagen Beauty Formula Grape contains amino acids, the protein building blocks for healthy skin, hair and nails.

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  • Collacen™ Bio-Active Collagen

    Collacen by NUTRINOVELLE  is a unique nutritional supplement developed specifically to give skin the best means of strengthening results.The Collacen is a natural dietary supplement that consists of 100% low molecular weight collagen and vitamins. This specific form of collagen fragments is absorbed very efficiently by the human body, in contrast to collagen which has not been processed.

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  • Re-code® Weight Loss Supplement

    Re-code is a dietary supplement that acts by enhancing the physiological hormonal balance that is located at the base of the maintenance of weight control. Mix of herbal substances with draining, protective skin and enteroregolatrice, optimizes the action of phytoestrogens associated with the product for a complete anti-aging action.

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  • Ιodase™ Skin Care Cosmetics

    Iodase is a cosmetic producing company and has one of the largest range of beauty products targeting skin blemishes caused by unsightly cellulite and fatty deposits and healthcare products to solve these problems as required by the body care market. Repair, Recover and Restore your skin, combating unsightly cellulite and adipose masses problems. We offer results oriented skin care treatments and specific products which promote healthy skin.

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  • ManCeuticals™ Pharmaceutical Skin Care

    ManCeuticals offer highly advanced formulations that form a symbiosis between skin care and pharmaceuticals, offering men problem specific solutions without a prescription. ManCeuticals products are based on scientific research and results. All formulations have been clinically developed to respond to the unique characteristics of men’s skin.

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Our Quality Focus


Freshness, Guaranteed

We understand what freshness means for natural products. Fresh ingredients retain more of their essential nutrients and beneficial constituents. Over time, this makes it possible for health enthusiasts to get the most out of their products. Our freshness guarantee is simple-to provide you with products that are as fresh as the day we manufactured them.



High quality raw materials

When choosing the ingredients used to manufacture our award-winning products, we evaluate each vendor’s history, track record, quality assurance initiatives, references, technology and much more. Ingredients are subject to pre-acceptance testing to validate purity, identity, potency and other specifications.



Truth in labeling

Our philosophy on labels is simple – if a health enthusiast is reading it on the outside, they should feel assured that it’s on the inside , too. Our labels have been specifically designed to provide all the information your customers need in order to make a correct, informed

Our Quality Philosophy

  • Testimonial 1

     Quality means doing it right when no one else is looking

    Henry Ford

  • Testimonial 2

    Fact is the air of science. Without it we can never fly…

    Linus Pauling

  • Testimonial 3

    All labor uplifts humanity has dignity and importance, and should be undertaken with painstaking excellence.

    Martin Luther King, Jr.

  • Aim above morality. Be not simply good, be good for something.

    Henry david Thoreau

  • All labor uplifts humanity has dignity and importance, and should be undertaken with painstaking excellence.

    William Cowper

Ultra Omega 3

The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.

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Water Out

NOW Water Out is a synergistic herbal blend that supports urinary tract health. The ingredients in Water Out are known to act in a gentle manner to maintain water equilibrium.

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Hair Skin & Nails

Supports optimal hair strength, brightness and thickness, strong nails as well as skin elasticity and firmness.

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Our Partners

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Contact Information

1) 223, Syggrou ave, 171 21 GR
2) Industrial Area of Ioannina
12th Building Square
+30 210 802 7880
+30 26510 31077

Department in Athens

Logistics in Ioannina

Now Foods Virtual Tour